diff --git a/docs/html/distribute/monetize/_book.yaml b/docs/html/distribute/monetize/_book.yaml
index 2ebc695..974e9ed 100644
--- a/docs/html/distribute/monetize/_book.yaml
+++ b/docs/html/distribute/monetize/_book.yaml
@@ -16,3 +16,6 @@
 
 - title: Purchasing
   path: /distribute/monetize/payments.html
+
+- title: Drive Conversions
+  path: /distribute/monetize/conversions.html
diff --git a/docs/html/distribute/monetize/conversions.jd b/docs/html/distribute/monetize/conversions.jd
new file mode 100644
index 0000000..20b2333
--- /dev/null
+++ b/docs/html/distribute/monetize/conversions.jd
@@ -0,0 +1,100 @@
+page.title=Drive Conversions
+page.image=images/cards/card-drive-conversions_16-9_2x.png
+page.metaDescription=Discover where your users are coming from, drive engagement, and surface your in-app products to maximize your conversions.
+page.tags="conversions"
+
+@jd:body
+
+<div class="figure">
+  <img src="{@docRoot}images/cards/card-drive-conversions_16-9_2x.png">
+</div>
+
+<p>
+  Users who've made in-app purchases or converted in other ways are more likely
+  to do so again.
+  You can now easily discover where those users are coming from, drive engagement,
+  and surface your in-app products to maximize your conversions.
+</p>
+
+<div class="headerLine">
+  <h2 id="dicover">
+  Discover your most valuable channels
+  </h2>
+
+</div>
+
+<p>
+  From the <strong>User Acquisition</strong> page in the Google Play Developer Console, explore
+  how users convert into spenders across your acquisition channels and find the best prospects
+  for app install campaigns.
+</p>
+
+<p>For more information, view the guide on how to <a class="external-link"
+ href="https://support.google.com/googleplay/android-developer/answer/6263332">
+ measure your app's user acquisition</a> in the Google Play Developer Console Help Center.</p>
+
+</p>
+
+<div class="headerLine">
+  <h2 id="adwords">
+  Re-engage users with AdWords ads
+  </h2>
+
+</div>
+
+<p>
+  Bring users back to your app by creating an AdWords re-engagement campaign.
+  Use display and search ads that appear only to users who have installed your app.
+  Use deep links to bring them to where they'll find the content or actions they're
+  searching for.
+</p>
+
+<p>For more information, view the guide on <a class="external-link"
+ href="https://support.google.com/adwords/topic/3119078?hl=en">campaign settings</a> in the
+ AdWords Help Center.</p>
+
+<div class="headerLine">
+  <h2 id="gift-cards">
+  Drive spending with AdMob in-app purchase ads
+  </h2>
+</div>
+
+<p>Use your Google Analytics data to create Remarketing Audience lists for the high-value
+ users most likely to purchase products within your app. Then create an AdMob campaign that
+ targets these users to increase their awareness of your products.</p>
+
+<p>For more information, view the guide on how to <a class="external-link"
+ href="https://www.google.com/admob/promote.html">drive more in-app purchases and installs</a>
+ in the AdMob platform.</p>
+
+<div class="headerLine">
+  <h2 id="tips">
+  Tips
+  </h2>
+</div>
+<ul>
+<li>Add <a class="external-link"
+ href="https://developers.google.com/app-indexing/webmasters/app">deep links</a>
+ to your app so ads bring users directly to
+ conversion activities.</li>
+<li>Track what users do in your app by installing the
+ AdWords <a class="external-link"
+ href="https://developers.google.com/app-conversion-tracking">
+ Conversion Tracking SDK</a>.</li>
+<li>Link your Google Analytics and AdMob accounts to share audience lists.</li>
+<li>Make conversion ads compelling, such as promoting a booking search or
+ in-app product special offer.</li>
+<li>Use the AdMob Conversion Optimizer with existing campaigns. Predictions
+ are more accurate when there is more data to work with.</li>
+<li>Re-engage with your app's users across the Display Network with remarketing
+ lists in AdMob and with search keywords in AdWords.</li>
+</ul>
+
+
+<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>
+
+<div class="resource-widget resource-flow-layout col-13"
+  data-query="collection:distribute/monetize/conversions"
+  data-sortOrder="-timestamp"
+  data-cardSizes="9x3"
+  data-maxResults="8"></div>
diff --git a/docs/html/distribute/monetize/monetize_toc.cs b/docs/html/distribute/monetize/monetize_toc.cs
index a3aa50fe..b586633 100644
--- a/docs/html/distribute/monetize/monetize_toc.cs
+++ b/docs/html/distribute/monetize/monetize_toc.cs
@@ -34,6 +34,12 @@
         </a>
     </div>
   </li>
+  <li class="nav-section">
+    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/conversions.html">
+          <span class="en">Drive Conversions</span>
+        </a>
+    </div>
+  </li>
 
 </ul>
 
@@ -44,4 +50,3 @@
     changeNavLang(getLangPref());
 //-->
 </script>
-
diff --git a/docs/html/distribute/monetize/payments.jd b/docs/html/distribute/monetize/payments.jd
index 7d972bb..004e47e 100644
--- a/docs/html/distribute/monetize/payments.jd
+++ b/docs/html/distribute/monetize/payments.jd
@@ -15,36 +15,43 @@
   instantly with a streamlined, consistent purchasing process and convenient
   payment methods.
 </p>
-
+<p><strong>Key facts</strong></p>
+<ul>
+<li>Direct carrier billing in over 35 countries.</li>
+<li>Google Play gift cards in over 25 countries.</li>
+<li>PayPal in over 20 countries.</li>
+<li>Developers can sell their apps from over 75 countries.</li>
+<li>Users can buy apps in over 135 countries.</li>
+</ul>
 <div class="headerLine">
   <h2 id="dcb">
-  Direct Carrier Billing
+  Direct carrier billing
   </h2>
 
 
 </div>
 
 <p>
-  Users pay by charging their monthly carrier bills . The benefit of Direct
-  Carrier Billing is that it opens up markets where credit cards are less
-  common, as purchases are charged to your customers’ monthly mobile phone
+  Users pay by charging their monthly carrier bills. The benefit of direct
+  carrier billing is that it opens up markets where credit cards are less
+  common, as purchases are charged to your customers' monthly mobile phone
   bills. This option is available to users in key markets
   around the world. Many more will get the option in the months ahead.
 </p>
 
 <div class="headerLine">
   <h2 id="credit">
-  Credit Cards
+  Credit cards
   </h2>
 
 </div>
 
 <p>
-  Users can pay using any credit card that they’ve registered in Google Play.
-  Credit Cards added to Google Play are stored in the user’s Google wallet and
-  available for in-app purchases and instant buys too. To make it easy for
-  users to get started, registration is offered as a part of the initial device
-  setup process.
+  Users can pay using any credit card that they've registered in Google Play.
+  The credit cards that a user adds to Google Play are stored in the user's Google wallet.
+  They are available for in-app purchases and instant buys. It's easy for
+  users to get started, as the initial device setup process allows users to register a credit
+  card that they can use in Google Play.
 </p>
 
 <div class="headerLine">
@@ -62,16 +69,40 @@
 <p>
   Gift cards enable users to add value to their Google Play balance by entering
   a unique code printed on a card purchased online or from major retailers.
-  More information gift cards can be found <a href=
+  More information on gift cards can be found <a href=
   "http://play.google.com/intl/en-US_us/about/giftcards/" target=
   "_android">here</a>.
 </p>
 
 <p style="clear:both">
 </p>
+
+<div class="headerLine">
+  <h2 id="paypal">
+  PayPal
+  </h2>
+
+
+</div>
+
+<div class="figure">
+  <img src="{@docRoot}images/paypal-logo.png">
+</div>
+
+<p>
+  Users with PayPal accounts can buy apps and digital content on Google Play using any
+  of their available payment methods. They sign into their PayPal account and
+  complete the purchase. The popularity of PayPal for payments on the web gives
+  you more customers.
+</p>
+
+<p style="clear:both">
+</p>
+
+
 <div class="headerLine">
   <h2 id="balance">
-  Google Play Balance
+  Google Play balance
   </h2>
 
 
@@ -95,14 +126,13 @@
   The payment methods available to users may vary based on location, carrier
   network, and other factors.
 </p>
- 
+
 <p style="clear:both">
 </p>
-<div class="headerLine"><h2 id="related-resources">Related Resources</h2></div>
+<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>
 
 <div class="resource-widget resource-flow-layout col-13"
   data-query="collection:distribute/monetize/paymentmethods"
   data-sortOrder="-timestamp"
   data-cardSizes="9x3"
   data-maxResults="8"></div>
-
diff --git a/docs/html/images/cards/card-drive-conversions_16-9_2x.png b/docs/html/images/cards/card-drive-conversions_16-9_2x.png
new file mode 100644
index 0000000..3448012
--- /dev/null
+++ b/docs/html/images/cards/card-drive-conversions_16-9_2x.png
Binary files differ
diff --git a/docs/html/images/paypal-logo.png b/docs/html/images/paypal-logo.png
new file mode 100644
index 0000000..3e08b95
--- /dev/null
+++ b/docs/html/images/paypal-logo.png
Binary files differ
diff --git a/docs/html/jd_collections.js b/docs/html/jd_collections.js
index 4909206d..297e65a 100644
--- a/docs/html/jd_collections.js
+++ b/docs/html/jd_collections.js
@@ -430,6 +430,7 @@
       "distribute/monetize/ads.html",
       "distribute/monetize/ecommerce.html",
       "distribute/monetize/payments.html",
+      "distribute/monetize/conversions.html",
       "distribute/analyze/understand-user-value.html",
     ]
   },
@@ -1556,6 +1557,15 @@
       "https://support.google.com/googleplay/answer/2651410"
     ]
   },
+  "distribute/monetize/conversions": {
+    "title": "",
+    "resources": [
+      "https://support.google.com/adwords/answer/2471188",
+      "https://developers.google.com/app-conversion-tracking/",
+      "https://support.google.com/analytics/answer/2611404",
+      "https://support.google.com/adwords/answer/1704341"
+    ]
+  },
   "autolanding": {
     "title": "",
     "resources": [
diff --git a/docs/html/jd_extras.js b/docs/html/jd_extras.js
index 546fcfe..408bbd2 100644
--- a/docs/html/jd_extras.js
+++ b/docs/html/jd_extras.js
@@ -1942,7 +1942,7 @@
     "url": "https://support.google.com/googleplay/answer/2651410",
     "timestamp": null,
     "image": "images/play_dev.jpg",
-    "title": "Google Play Accepted Payment Methods",
+    "title": "Google Play accepted payment methods",
     "summary": "Support details on the payment methods supported in Google Play.",
     "keywords": ["gift card"],
     "type": "distribute",
@@ -1951,6 +1951,59 @@
   {
     "lang": "en",
     "group": "",
+    "tags": [],
+    "url": "https://support.google.com/adwords/answer/2471188",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "AdWords Conversion Optimizer",
+    "summary": "Learn how Conversion Optimizer works to find the users who are most likely to convert and to serve them your conversion ads.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://developers.google.com/app-conversion-tracking/",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Track conversions with the AdWords SDK or server API",
+    "summary": "Use the lightweight AdWords app SDK or server-to-server API to track remarketing conversions.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://support.google.com/analytics/answer/2611404",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Create Remarketing Audiences in Google Analytics",
+    "summary": "Learn how to use preconfigured audiences created by the Analytics team or create your own to use in your conversion campaigns.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://support.google.com/adwords/answer/1704341",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Link your Google Analytics and AdWords accounts",
+    "summary": "Gain greater insight into how AdWords is driving app engagement and conversions, and use this insight to improve your ads and app.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+
+  {
+    "lang": "en",
+    "group": "",
     "tags": ["plus", "social"],
     "url": "https://plus.google.com/+AndroidDevelopers/",
     "timestamp": null,
diff --git a/docs/html/jd_extras_en.js b/docs/html/jd_extras_en.js
index 3aab5bd..b1efa76 100644
--- a/docs/html/jd_extras_en.js
+++ b/docs/html/jd_extras_en.js
@@ -1943,13 +1943,65 @@
     "url": "https://support.google.com/googleplay/answer/2651410",
     "timestamp": null,
     "image": "images/cards/google-play_2x.png",
-    "title": "Google Play Accepted Payment Methods",
+    "title": "Google Play accepted payment methods",
     "summary": "Support details on the payment methods supported in Google Play.",
     "keywords": ["gift card"],
     "type": "distribute",
     "category": "google play"
   },
   {
+   "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://support.google.com/adwords/answer/2471188",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "AdWords Conversion Optimizer",
+    "summary": "Learn how Conversion Optimizer works to find the users who are most likely to convert and to serve them your conversion ads.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://developers.google.com/app-conversion-tracking/",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Track conversions with the AdWords SDK or server API",
+    "summary": "Use the lightweight AdWords app SDK or server-to-server API to track remarketing conversions.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://support.google.com/analytics/answer/2611404",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Create Remarketing Audiences in Google Analytics",
+    "summary": "Learn how to use preconfigured audiences created by the Analytics team or create your own to use in your conversion campaigns.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://support.google.com/adwords/answer/1704341",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Link your Google Analytics and AdWords accounts",
+    "summary": "Gain greater insight into how AdWords is driving app engagement and conversions, and use this insight to improve your ads and app.",
+    "keywords": [],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
     "lang": "en",
     "group": "",
     "tags": ["plus", "social"],
@@ -4106,6 +4158,7 @@
       "distribute/monetize/ads.html",
       "distribute/monetize/ecommerce.html",
       "distribute/monetize/payments.html",
+      "distribute/monetize/conversions.html",
       "distribute/analyze/understand-user-value.html",
     ]
   },
@@ -5052,6 +5105,15 @@
       "https://support.google.com/googleplay/answer/2651410"
     ]
   },
+  "distribute/monetize/conversions": {
+     "title": "",
+     "resources": [
+       "https://support.google.com/adwords/answer/2471188",
+       "https://developers.google.com/app-conversion-tracking/",
+       "https://support.google.com/analytics/answer/2611404",
+       "https://support.google.com/adwords/answer/1704341"
+     ]
+   },
   "topic/libraries": {
     "title": "",
     "resources": [