updates to the brand guidelines, based on the partner toolkit
Change-Id: Ie4ee8b11bc97d00412f48b6086fac72ad5c52006
diff --git a/docs/html/distribute/distribute_toc.cs b/docs/html/distribute/distribute_toc.cs
index 76073fb..84103b9 100644
--- a/docs/html/distribute/distribute_toc.cs
+++ b/docs/html/distribute/distribute_toc.cs
@@ -75,7 +75,7 @@
<li><a href="<?cs var:toroot ?>distribute/promote/device-art.html">
<span class="en">Device Art Generator</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/promote/brand.html">
- <span class="en">Brand Assets and Guidelines</a></li>
+ <span class="en">Brand Guidelines</a></li>
</ul>
</li>
diff --git a/docs/html/distribute/googleplay/promote/badges.jd b/docs/html/distribute/googleplay/promote/badges.jd
index 7b64be3..d6f15fb 100644
--- a/docs/html/distribute/googleplay/promote/badges.jd
+++ b/docs/html/distribute/googleplay/promote/badges.jd
@@ -13,7 +13,7 @@
wraps your screenshots in real device artwork.</p>
<p>For guidelines when using the Google Play badge and other brand assets,
-see the <a href="{@docRoot}distribute/googleplay/promote/brand.html">Brand Assets and
+see the <a href="{@docRoot}distribute/googleplay/promote/brand.html">Brand
Guidelines</a>.</p>
<style type="text/css">
diff --git a/docs/html/distribute/googleplay/promote/brand.jd b/docs/html/distribute/googleplay/promote/brand.jd
index 4051553..875794a 100644
--- a/docs/html/distribute/googleplay/promote/brand.jd
+++ b/docs/html/distribute/googleplay/promote/brand.jd
@@ -1,151 +1,172 @@
-page.title=Brand Assets, Icons, and Guidelines
+page.title=Brand Guidelines
@jd:body
-<p>We encourage you to use the Android and Google Play brands in your
-promotional materials. You can use the icons and other assets on this page in
-any way you want, provided that you follow the guidelines described below.</p>
-<h2 id="brand-android">Android Brand</h2>
-<div>
- <div style="float:right;width:50%;padding:1.5em;">
- <img alt="" src="{@docRoot}images/brand/droid.gif">
+<p>We encourage you to use the Android and Google Play brands with your Android app
+promotional materials. You can use the icons and other assets on this page
+provided that you follow the guidelines described below.</p>
+
+<h2 id="brand-android">Android</h2>
+
+ <p>The following are guidelines for the Android brand
+ and related assets.</p>
+
+
+ <h4 style="clear:right">Android in text</h4>
+
+ <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px">
+ <img alt="" src="{@docRoot}images/brand/mediaplayer.png">
+ </div>
+ <ul>
+ <li>Android™ should have a trademark symbol the first time it appears in a creative.</li>
+ <li>Android should always be capitalized and is never plural or possessive.</li>
+ <li>"Android" by itself cannot be used in the name of an application name or accessory product.
+Instead use "for Android."
+ <ul>
+ <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>
+ <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>
+ </ul>
+ <p>If used with your logo, "for Android" needs to be smaller in size than your logo.
+ First instance of this use should be followed by a TM symbol, "for Android™".</p>
+ </li>
+ <li>Android may be used as a descriptor, as long as it is followed by a proper generic term.
+ <ul>
+ <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>
+ <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>
+ </ul>
+ </li>
+ </ul>
+
+ <p>Any use of the Android name needs to include this
+ attribution in your communication:</p>
+ <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p>
+
+
+ <h4>Android robot</h4>
+
+ <div style="float:right;width:200px;margin-left:30px">
+ <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png"
+ style="margin-left:50px">
+ <p style="text-align:center">
+ <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> |
+ <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br>
+ <a href="{@docRoot}images/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p>
</div>
- <div style="width:45%;">
- <h4>01/ Android Robot</h4>
-
- <p> Can be used, reproduced, and modified freely in marketing
- communications. Our standard color value for print is PMS 376C. Our online hex
- color is <span id= "android-green">#A4C639</span>.</p>
+ <p>The Android robot can be used, reproduced, and modified freely in marketing
+ communications. The color value for print is PMS 376C and the online hex
+ color is <span style="color:#A4C639">#A4C639</span>.</p>
<p>When using the Android Robot or any modification of it, proper attribution is
- required under the terms of the Creative Commons Attribution license. For more
- details on proper attribution, please see the <a
- href="{@docRoot}license.html#attribution">Content License</a> document. </p>
+ required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative
+Commons Attribution</a> license:</p>
+
+ <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and
+used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>
+
+ <p>You may not file trademark applications incorporating the Android robot logo or
+derivatives thereof. We want to ensure that the Android robot remains available
+for all to use.</p>
+
+
+<h4 style="clear:right">Android logo</h4>
+
+<div style="float:right;width:210px;margin-left:30px;margin-top:-10px">
+ <img alt="" src="{@docRoot}images/brand/android_logo_no.png">
+</div>
+
+<p>The Android logo may not be used. Nor can this be used with the Android robot.</p>
+<p>The custom typeface may not be used.</p>
+
+
+
+
+<h2 id="brand-google_play">Google Play</h2>
+
+
+ <p>The following are guidelines for the Google Play brand
+ and related assets.</p>
+
+<h4>Google Play in text</h4>
+
+<p>Always include a TM symbol on the first or most prominent instance of Google Play™
+in text.</p>
+
+<p>When referring to the mobile experience, use "Google Play" unless the text is clearly
+instructional for the user. For example, a marketing headline might read "Download our
+games on Google Play™," but instructional text woud read "Download our games using the Google
+Play™ Store app."
+
+ <p>Any use of the Google Play name or icon needs to include this
+ attribution in your communication:</p>
+
+<blockquote><em>Google Play is a trademark of Google Inc.</em></blockquote>
+
+
+ <div style="float:right;width:96px;margin-left:30px;margin-top:-20px">
+ <img src="{@docRoot}images/brand/Google_Play_Store_96.png" alt="">
+ <p style="text-align:center">
+ <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> |
+ <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br>
+ <a href="{@docRoot}images/brand/Google_Play_Store.ai">Illustrator (.ai)</a>
+ </p>
</div>
-<div>
+
+<h4>Google Play Store icon</h4>
-<div style="clear:both">
- <div style="float:right;width:50%;padding:1.5em;">
- <img alt="" src="{@docRoot}images/brand/logo_android.gif">
- </div>
+<p>You may use the Google Play Store icon, but you may not modify it.</p>
- <div style="width:45%;">
- <h4>02/ Android Logo</h4>
+<p>When labeling or referring to the icon, the name can be either the full app
+name, Google Play Store, or the app display name, Play Store.</p>
- <p>The Android logo may not be used.</p>
- </div>
-<div>
-
-<div style="clear:both">
- <div style="float:right;width:50%;padding:1.5em;">
- <img alt="" src="{@docRoot}images/brand/norad.gif">
- </div>
-
- <div style="width:45%;">
- <h4>03/ Android Custom Typeface</h4>
-
- <p>The custom typeface may not be used.</p>
- </div>
-<div>
-
-<div style="clear:both">
- <div style="float:right;width:50%;padding:1.5em;">
- <img alt="" src="{@docRoot}images/brand/mediaplayer.gif">
- </div>
-
- <div style="width:45%;">
- <h4>04/ Android in Official Names</h4>
-<p>Any name with 'Android' alone may not be used in a name without permission. Any name
- with 'Droid' alone may not be used in a name.</p>
-
- <p>The word 'Android' may be used only as a descriptor, 'for Android'. If used with your
- logo, 'for Android' needs to be smaller in size than your logo. First instance of this
- use should be followed by a TM symbol, 'for Android™'.</p>
-
- <p>If you are not sure you meet these criteria, <a href=
- "http://services.google.com/permissions/application">please contact us</a>. </p>
- </div>
-<div>
-
-<div style="clear:both">
- <div style="float:right;width:50%;padding:1.5em;">
- <img alt="" src="{@docRoot}images/brand/learnmore.gif">
- </div>
-
- <div style="width:45%;">
- <h4>05/ Android in Messaging</h4>
- <p>
- May be used in text as a descriptor, as long as it is followed by a proper generic term
- (e.g. "Android™ application"). First instance of this use should be followed by a TM
- symbol.
- </p>
- </div>
-<div>
- <p class="caution"><strong>Note: Any usage of #04 or #05 needs to include footer attribution in your
- communication:</strong><br /><span style="margin-left:1.5em">
- "Android is a trademark of Google Inc."</span>
- </p>
-
-
-<h2 id="brand-google_play">Google Play Brand</h2>
-
- <img alt="" src="http://www.android.com/images/brand/google_play_logo_450.png"
- style="float:right;">
-
- <img alt="Android app on Google Play badge, large"
- src="{@docRoot}images/brand/en_app_rgb_wo_60.png"
- style="float:right;clear:right;">
-
- <img alt="Android app on Google Play badge, small"
- src="{@docRoot}images/brand/en_app_rgb_wo_45.png"
- style="float:right;margin:0 30px 30px">
-
- <img alt="Get it on Google Play badge, large"
- src="{@docRoot}images/brand/en_generic_rgb_wo_60.png"
- style="float:right;clear:right;">
-
- <img alt="Get it on Google Play badge, small"
- src="{@docRoot}images/brand/en_generic_rgb_wo_45.png"
- style="float:right;margin:0 30px 30px;">
- <h4>06/ <em>Get it on Google Play</em> Badge
- </h4>
- <p>
- The "Get it on Google Play" and "Android App on Google Play" logos are badges that you
- can use on your web site and promotional materials, to point to your products on Google
- Play.
- </p>
- <p>
- Guidelines for usage:
- </p>
- <ul>
- <li>Do not modify the color, proportions, spacing or any other aspect of the badge image.
- </li>
- <li>When used alongside logos for other application marketplaces, the Google Play logo
- should be of equal or greater size.</li>
- <li>When used online, the badge should link to either:
- <ul>
- <li>A list of products published by you, for example:<br />
- <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span>
- </li>
- <li>A specific app product details page within Google Play, for example:<br />
- <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span>
- </li>
- </ul>
- </li>
+<h4>Google Play badge</h4>
+
+ <div style="float:right;clear:right;width:172px;margin-left:30px">
+ <img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt="">
+ <p style="text-align:center">
+ <a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> |
+ <a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a><br>
+ <a href="{@docRoot}images/brand/en_app_rgb_wo.ai">Illustrator (.ai)</a></p>
+ </div>
+
+ <div style="float:right;clear:right;width:172px;margin-left:30px">
+ <img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt="">
+ <p style="text-align:center">
+ <a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> |
+ <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a><br>
+ <a href="{@docRoot}images/brand/en_generic_rgb_wo.ai">Illustrator (.ai)</a></p>
+ </div>
+
+ <p>The "Get it on Google Play" and "Android App on Google Play" logos are badges that you
+ can use on your web site and promotional materials, to point to your products on Google
+ Play.</p>
+
+ <ul>
+ <li>Do not modify the color, proportions, spacing or any other aspect of the badge image.
+ </li>
+ <li>When used alongside logos for other application marketplaces, the Google Play logo
+ should be of equal or greater size.</li>
+ <li>When used online, the badge should link to either:
+ <ul>
+ <li>A list of products published by you, for example:<br />
+ <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span>
+ </li>
+ <li>A specific app product details page within Google Play, for example:<br />
+ <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span>
+ </li>
+ </ul>
+ </li>
</ul>
- <p>For your convenience, you can use the
- <a href="{@docRoot}distribute/googleplay/promote/badges.html">Googe Play badge generator</a>
- to create badges that link to your apps on Google Play.</p>
-
- <p>For details on all the ways that you can link to your product details page in Google Play,
- see <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking to your products</a></p>
+ <p>For your convenience, you can use the
+ <a href="{@docRoot}distribute/googleplay/promote/badges.html">Googe Play badge generator</a>
+ to create badges that link to your apps on Google Play.</p>
+
+ <p>For details on all the ways that you can link to your product details page in Google Play,
+ see <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking to your products</a></p>
-<h2>Other Brands</h2>
-<p>Any other brands or icons depicted on this site are <em>not</em> are the property of their
-respective owners and usage is reserved. You must seek the developer for appropriate permission to use them.</p>
-
+<p>If you are not sure you meet these criteria, <a href=
+ "http://services.google.com/permissions/application">please contact us</a>. </p>
diff --git a/docs/html/distribute/googleplay/promote/linking.jd b/docs/html/distribute/googleplay/promote/linking.jd
index 4a1b198..2d3bd05 100644
--- a/docs/html/distribute/googleplay/promote/linking.jd
+++ b/docs/html/distribute/googleplay/promote/linking.jd
@@ -5,7 +5,7 @@
<div class="sidebox">
<a href="badges.html">
<img alt="Get it on Google Play"
- src="http://www.android.com/images/brand/get_it_on_play_logo_small.png" />
+ src="{@docRoot}en_app_rgb_wo_45.png" />
</a>
<p>For a link that includes the Google Play brand icon, check out the <a href="badges.html">Badges</a> page. </p>
</div>
diff --git a/docs/html/images/brand/Android_Robot_100.png b/docs/html/images/brand/Android_Robot_100.png
new file mode 100644
index 0000000..946ee3a
--- /dev/null
+++ b/docs/html/images/brand/Android_Robot_100.png
Binary files differ
diff --git a/docs/html/images/brand/Android_Robot_200.png b/docs/html/images/brand/Android_Robot_200.png
new file mode 100644
index 0000000..40bf934
--- /dev/null
+++ b/docs/html/images/brand/Android_Robot_200.png
Binary files differ
diff --git a/docs/html/images/brand/Android_Robot_500.png b/docs/html/images/brand/Android_Robot_500.png
new file mode 100644
index 0000000..1fbfc51
--- /dev/null
+++ b/docs/html/images/brand/Android_Robot_500.png
Binary files differ
diff --git a/docs/html/images/brand/Android_Robot_outlined.ai b/docs/html/images/brand/Android_Robot_outlined.ai
new file mode 100644
index 0000000..9105cba
--- /dev/null
+++ b/docs/html/images/brand/Android_Robot_outlined.ai
Binary files differ
diff --git a/docs/html/images/brand/Google_Play_Store.ai b/docs/html/images/brand/Google_Play_Store.ai
new file mode 100644
index 0000000..51f07c6
--- /dev/null
+++ b/docs/html/images/brand/Google_Play_Store.ai
Binary files differ
diff --git a/docs/html/images/brand/Google_Play_Store_48.png b/docs/html/images/brand/Google_Play_Store_48.png
new file mode 100644
index 0000000..2f0cfe0
--- /dev/null
+++ b/docs/html/images/brand/Google_Play_Store_48.png
Binary files differ
diff --git a/docs/html/images/brand/Google_Play_Store_96.png b/docs/html/images/brand/Google_Play_Store_96.png
new file mode 100644
index 0000000..6e2c835
--- /dev/null
+++ b/docs/html/images/brand/Google_Play_Store_96.png
Binary files differ
diff --git a/docs/html/images/brand/android_logo_no.png b/docs/html/images/brand/android_logo_no.png
new file mode 100644
index 0000000..8de22d8
--- /dev/null
+++ b/docs/html/images/brand/android_logo_no.png
Binary files differ
diff --git a/docs/html/images/brand/droid.gif b/docs/html/images/brand/droid.gif
deleted file mode 100644
index 7c7b941..0000000
--- a/docs/html/images/brand/droid.gif
+++ /dev/null
Binary files differ
diff --git a/docs/html/images/brand/en_app_rgb_wo.ai b/docs/html/images/brand/en_app_rgb_wo.ai
new file mode 100644
index 0000000..db27314
--- /dev/null
+++ b/docs/html/images/brand/en_app_rgb_wo.ai
Binary files differ
diff --git a/docs/html/images/brand/en_generic_rgb_wo.ai b/docs/html/images/brand/en_generic_rgb_wo.ai
new file mode 100644
index 0000000..57c1e47
--- /dev/null
+++ b/docs/html/images/brand/en_generic_rgb_wo.ai
Binary files differ
diff --git a/docs/html/images/brand/google_play_logo_450.png b/docs/html/images/brand/google_play_logo_450.png
deleted file mode 100644
index 59a1fcf..0000000
--- a/docs/html/images/brand/google_play_logo_450.png
+++ /dev/null
Binary files differ
diff --git a/docs/html/images/brand/learnmore.gif b/docs/html/images/brand/learnmore.gif
deleted file mode 100644
index 70a8e6bc..0000000
--- a/docs/html/images/brand/learnmore.gif
+++ /dev/null
Binary files differ
diff --git a/docs/html/images/brand/logo_android.gif b/docs/html/images/brand/logo_android.gif
deleted file mode 100644
index 169c764..0000000
--- a/docs/html/images/brand/logo_android.gif
+++ /dev/null
Binary files differ
diff --git a/docs/html/images/brand/mediaplayer.gif b/docs/html/images/brand/mediaplayer.gif
deleted file mode 100644
index 860d110..0000000
--- a/docs/html/images/brand/mediaplayer.gif
+++ /dev/null
Binary files differ
diff --git a/docs/html/images/brand/mediaplayer.png b/docs/html/images/brand/mediaplayer.png
new file mode 100644
index 0000000..f857d5f
--- /dev/null
+++ b/docs/html/images/brand/mediaplayer.png
Binary files differ
diff --git a/docs/html/images/brand/norad.gif b/docs/html/images/brand/norad.gif
deleted file mode 100644
index d8707bd..0000000
--- a/docs/html/images/brand/norad.gif
+++ /dev/null
Binary files differ
diff --git a/docs/html/legal.jd b/docs/html/legal.jd
index 3206503..1698af0f 100644
--- a/docs/html/legal.jd
+++ b/docs/html/legal.jd
@@ -39,7 +39,7 @@
use of it must be attributed as such.</p>
<p>For more information about Android brands, see the <a
-href="{@docRoot}distribute/googleplay/promote/brand.html">Android Branding Guidelines</a>.</p>
+href="{@docRoot}distribute/googleplay/promote/brand.html">Brand Guidelines</a>.</p>
<p>All other trademarks are the property of their respective owners.</p>
